Monday, 29 November 2010
Saturday, 27 November 2010
Monday, 22 November 2010
Saturday, 20 November 2010
Wednesday, 17 November 2010
Friday, 12 November 2010
"The cover of the app is the same as the magazine, but a button appears that links to a little behind-the-scenes movie that Mario Testino’s team made of his shoot with Emma Watson. There are several behind-the-scenes videos of different elements of Vogue shoots, including a how-to video with Lisa Eldridge that list the make-up products used in one of the shoots.
The ‘Fashion Player’ takes our fashion shoots and enhances them, turning them into multi-sensory experiences with music and moving images.
And, there is also ‘Vogue Shops’ which takes all the front-of-book and back-of-book content that’s not in fashion shoots and sorts it by product type. At the moment, it does not actually link out to shopping sites or our own fashion shop, but this could happen in the future."
"There is also a section of augmented advertising opportunities using rich media which have been taken by Burberry, Chanel, Fendi, Gucci, Parfum Christian Dior, Louis Vuitton, Ralph Lauren and Tiffany. Augmented options vary from Burberry — where the model moves her head as you run your finger across the app — to high definition films. This package is available at an extra cost. Opportunities have been deliberately limited to ensure these campaigns stand out."
Alexandra Shulman talking to Imran Amed- The Business of Fashion
"Marc pulled on one of the coats, put his hand in the pocket and found a Louis Vuitton Murakami phone charm that I must have been carrying the last time I wore it. He gave me a funny look and said, “I’m actually wearing your clothes. This feels a bit weird”
Thursday, 11 November 2010
to go to the oasis blog.