LONDON FASHION WEEK DAY 5

DAY 5: Mary Katranzou, Emilio De La Morena, Amanda Wakeley, Charlotte Olympia Fashion Film Preview Party

Mary Katranzou was the first show of a very busy day. After an amazing collection last season, the pressure was on for Mary to create an equally amazing collection for all her new adoring fans. The show was held at the Topshop Show Space on Lower Thames Street. I loved the location, plus it was much warmer than last seasons location at the old Eurostar terminal in Waterloo! Guests were greeted with breakfast, coffee and fresh fruit smoothies courtesy of the very popular Topshop Cafe. The collection was a very cool mix match of prints on flowing mis-shapen dresses, trouser suits, peplums and jackets. The massive round of applause when Mary appeared at the end confirmed that she has nailed this season too. Go Mary!

My highlight: The incredible Christian Louboutin metalic shoe boots with stud details. Wow.

Guests Included: Yasmin Le Bon (in gorgeous Giles), Caroline Sieber in head to toe Chanel, Alexandra Shulman, Imran Ahmed, Hamish Bowles and Suzy Menkes.

Above: Mary Katranzou

Emilio De La Morena was held at the BFC Show Space at Somerset House which kind of disappointed me as last year Emilio was held in a car park which was really exciting. I am a massive fan of Emilio De La Morena, especially after last seasons collection and I think this season was equally as amazing. I loved the pops of red which seems to be everywhere at the moment, and i loved the high ruffled necks which was also spotted at Temperley London.

Plus shoes were created by the one and only.. Charlotte Olympia. Yum.

Amanda Wakeley was also held at the BFC Show Space at Somerset House. I wasn't a massive fan of the collection at the beginning which seemed to feature lots of black and black long haired pieces as seen at Giles this season, Emilio 2 seasons ago, at Willow and more. But i loved when the collection suddenly brought in pops of orange mixed with earthy camels. I especially loved the array of sophisticated coats, gold slouchy accents and use of orange.

My favourite event of Fashion Week (although i was just working on the door) was the Charlotte Olympia's Presentation of the film 'To Die For.' I helped set up with the A.Mazing Charlotte Dellal and her fabulous (the only word i could possibly use) mum- Andrea Dellal. The new collection is probably her best yet- which is definitely saying something, and features cats, impossibly high wedges, velvet, quilting and beautiful bold colours. The presentation was held at Marks Club- a private members club in Mayfair, the perfect setting to introduce the very sexy, yet mysterious film accompanying this seasons collection. The rooms were set up like a living room with the new collections shoes sprawled in cabinets, on coffee tables and in the alcohol cabinets. Guests drank Belveder Vodka, Tea, and ate mini sandwiches, pastries, and scones.

Guests included: The very fabulous Andrea Dellal, Olivia Palermo, Portia Freeman ( and star of 'To Die For') Edie Campbell, Suzy Menkes, some really friendly NYC 'it' girls, Bonnie Rakhit and more!

Charlotte Dellal and Portia Freeman

Marks club before it was set up.

The most AMAZING Charlotte Olympia shoes from the new collection.

Champagne the Marks Club manager gave me at the end!!!

All Photos: My Own, Style.com, Twitter.

LONDON FASHION WEEK DAY 3

Day 3: Matthew Williamson and Temperly London.

Matthew Williamson was crazy, we had so many people trying to blag their way in...mostly press and photographers. The show was beautiful and had some amazingly hot models walking.

Guests included Olivia Palermo, Suzy Menkes, Natalie Massenet (My IDOL) and loads more but i have forgotten, Sunday seems like an age away!

Matthew Williamson outside Matthew Williamson!

Next it was straight into cars (eating stolen salmon from Matthew Williamson) to The British Museum to do Temperly London's return to London Fashion Week. This my one of my favourite shows yet. The location was absolutely stunning. The collection was made up of beautiful floor length crystal encrusted gowns, sophisticated trouser suits and bursts of red amongst the black and white collection.

Plus Alice Temperly looked BEA-utifullll in a white shirt with ruffled neck.

Guests Included: Mark Ronson, Natalie Massenet, Imran Ahmed (another idol, and editor of The Business of Fashion my favourite website!) and again more but cant remember all the way back to Sunday!

Temperley Finale

Mark Ronson at Temperley

All Pictures: My Own and Style.com

A Digital Revolution...

Last week Vogue launched its first ever app for the iPad, and so far it looks like its been a big hit among the fashion crowds. The app features the amazing December 'Star' issue and is a like for like copy of the magazine but has loads of extra features like behind the scene videos and exciting augumented reality features, all for £3.99. However, as it stands this Vogue app is unfortunatly a one off...

I am currently studying the future of fashion for my dissertation and after massive amounts of reading up on the subject of the future of magazines i find it really interesting to see how magazines (and brands) are finally utilising new technology in order to create exciting and compelling environments for consumers. I think magazines will begin to really invest time into creating magazine apps, and although i think its really exciting to be able to access more inspirational content, i love the feeling of actually having a physical Vogue arrive on my doorstep and being able to keep a stack of them that i can always refer back to.

If you have any thoughts on the subject let me know...!

"The cover of the app is the same as the magazine, but a button appears that links to a little behind-the-scenes movie that Mario Testino’s team made of his shoot with Emma Watson. There are several behind-the-scenes videos of different elements of Vogue shoots, including a how-to video with Lisa Eldridge that list the make-up products used in one of the shoots.
The ‘Fashion Player’ takes our fashion shoots and enhances them, turning them into multi-sensory experiences with music and moving images.
And, there is also ‘Vogue Shops’ which takes all the front-of-book and back-of-book content that’s not in fashion shoots and sorts it by product type. At the moment, it does not actually link out to shopping sites or our own fashion shop, but this could happen in the future."

"There is also a section of augmented advertising opportunities using rich media which have been taken by Burberry, Chanel, Fendi, Gucci, Parfum Christian Dior, Louis Vuitton, Ralph Lauren and Tiffany. Augmented options vary from Burberry — where the model moves her head as you run your finger across the app — to high definition films. This package is available at an extra cost. Opportunities have been deliberately limited to ensure these campaigns stand out."

Alexandra Shulman talking to Imran Amed- The Business of Fashion