L'Oreal

Yesterday was the most amazing, scary, nerve raking, boiling, fun day! The day had finally come to present our Shu Uemura presentation at L'Oreal Headquarters in London. So, of course, we were last and had to sit through every ones amazing presentations, then finally it was our turn! It went really well and guess what, they chose us as the winners!!! Oh.My.God. :) I managed to not mess up the clicking thank god! but my lines, yup i messed up those of course but not in a too obvious way i hope!! Anyways it was quite possibly the best experience ever, the atmosphere there was amazing. I'm so grateful we got to go! I WANT/HAVE to work there!! and it's definitely inspired me to get out there and start applying for more work experience.

Wow.

L'Oreal here we come...

So, today has been stressful! Before Christmas we had to present a new Marketing Strategy for the amazing luxury cosmetics brand Shu Uemura (owned by L'Oreal.) This was a live project with L'Oreal and 4 winning groups from my course got the chance to present to L'Oreal Headquarters. So amazingly me and my group were one of these 4 gropus and we're going to L'Oreal THIS Friday. Oh.My.Gosh i'm so excited. Today we had a run through with our tutor to make any small changes, and yes, it's been a long day. I'm scared of course, but wow it's such an incredible opporunity. I'll let you know how we get on. Wish me luck!

Shu Uemura

Our next project this year is a live project for L'oreal. Definitely been waiting for this project! Shu Uemura was the chosen brand. I Love it- massive contrast from Universal Works! Shu Uemura originated in 1958 by Mr. Shu Uemura himself. Shu Umeura began his career as a make up artist to the Hollywood movie stars, working with legends such as Frank Sinatra and on movies such as My Geisha. The brand has lines in hair, skincare, make up and accessories, but most famously known for its amazing cleansing oils and AMAZING, crazy but spectacular false eye lashes.

As a group we have to come up with a new fabulous marketing strategy for the brand, firstly thinking about a 1 year strategy then a 4 year growth plan.

I shall keep you posted.

Above: Collaboration with Victor and Rolf

P.s how amazing is the brand imagery. yum.