Topman Design Update.

Moodboard i made showing the structure of the Topman Portfolio.

We have our Topman Design presentation tomorrow and to say i feel a little unprepared is an understatement.

Firstly i don't think anyone understood the actual brief until a week ago, plus it's been quite hard to work in our new group. I was actually excited to do a project on Topman Design and looking into menswear etc, but with everything that's happened i just feel all bleeegh. However, i think I've come a little too addicted to the research file we have to do...

Moan over.

Topman Design

Lisa and I have officially started our Topman Design project today.

Topman Design was launched in Autumn/Winter 2005 and has become a directional premium collection, stocked online at www.topman.com, the London Oxford Circus and New York Flagships as well as Key international stores including La Foret in Tokyo, Incu in Sydney, and Shine in Hong Kong. With a growing and almost cult following, the collections have evolved over the seasons. Topman Design also features at London Fashion Week, giving them a massive competitive advantage.

Today we made (another!) blog which i may, or may not share ith you!? Definitely excited for this brief, maybe because we get to research men all day long who knows...!? Today we also had a lecture given by Jumana Sodawala, the Senior Buyer and Topman. It was really interesting to find out the behind the scenes process and lead times etc.

I feel like i've learnt alot today...

P.s Happy 100th Post!