Last Friday i was lucky enough to go to Azendi's new store opening on Kings Road, London. Having never been to an Azendi store before I wasn't too sure what to expect. However when i arrived i couldn't have been more excited. The new store on Kings Road is beautiful. The jewellery is elegantly displayed, and there is a vast range of jewellery to choose from, suiting a variety of tastes. The Store layout and VM suits the brand personality perfectly, and i loved the logo that was illuminated at the back of the store. The Staff are all so friendly, making you feel comfortable when just browsing and don't come across pushy in the slightest, instead are so knowledgeable on all the different ranges. Despite it being the first day, the store was full of intrigued shoppers and locals, making full use of the free champagne and yummy chocolates at 10% discount, in fact as the doors closed at the end of the night it was hard to keep shoppers away. Overall it was a really fun evening and i can see this store is going to be a huge success for the brand. Really worth a visit if you're in the area.
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