Our next project this year is a live project for L'oreal. Definitely been waiting for this project! Shu Uemura was the chosen brand. I Love it- massive contrast from Universal Works! Shu Uemura originated in 1958 by Mr. Shu Uemura himself. Shu Umeura began his career as a make up artist to the Hollywood movie stars, working with legends such as Frank Sinatra and on movies such as My Geisha. The brand has lines in hair, skincare, make up and accessories, but most famously known for its amazing cleansing oils and AMAZING, crazy but spectacular false eye lashes. As a group we have to come up with a new fabulous marketing strategy for the brand, firstly thinking about a 1 year strategy then a 4 year growth plan.
I shall keep you posted.
Above: Collaboration with Victor and Rolf
P.s how amazing is the brand imagery. yum.
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