FASHION STARTS HERE.

Hello :)

We have just been given our new module guide for this term..and i actually am quite excited to do some work for the first time in agessss!! We have loads of live projects this year..one being for the shoe brand Kickers. When i first read that i was like aghh! For me..the brand Kickers reminds me of when i was at school..and alwaaays wanted a pair of Kickers instead of my rubbish Clarks, i definitely don't see it as a cool brand that i would ever consider now!!

Our task is to deliver an innovative communication strategy i guess to make Kickers 'cool' again!! hmm i reckon this is going to be a hard job!! haha. Below i've shown 2 examples of Kickers famous Hi Kick shoes...you tell me what you think..!!? And below is an example of the ermm ladies shoes?! I really can see where this brand is going wrong. I learnt so much from the lecture we had..deliverd by two guys from kickers..apparently Kickers was born out of student riots and sees themselves as a quirky, left field, feel good brand that prides themselves on their heritage. Apparently in the good old days Kickers used to be worn by football casuals, and in the 90s 'cool' people like Liam Gallagher and Ian Brown.

Kickers is heavily associated with the 'cool' music scene and things like acid house music and Brit Pop! Kickers in the Noughties has been associated with the indie scene..with people like the artic monkeys wearing them and also the garage scene with So Solid crew wearing them and apparently it has also turend quite chavvy! Basically it has a cool past but maybe a not so cool present, i mean ..have you seen the shoes!

As a group we decided Kickers was more like Sketchers, Ugg, Clarks, Crocs and Timberland rather than the very cool Nike, Addidas, converse and Dr Martins.