Definitely been meaning to blog about this for forever!!
Our first project as second years was to create a marketing strategy for the brand Universal Works.
My initial reaction when the website popped us was...oh dear god!! I think it was the choice of model that shocked me, and after researching, finding out that the brand has 'no target market, just garments for everyone'!? But after many a lecture from our tutors, David the brand owner and Martin, Davids sales man..i kind of came to like the brand. The clothes are really unique and i can see them selling really well, but this is a brand in desperate need of a marketing strategy, or at least a target market to begin with!
It was definitely stressful trying to get a grips with the brand because of its lack of strategy but once we had come up with our plan for the brand this project actually became quite enjoyable!
It will definitely be interesting to see where David takes this brand in the future! I'll keep you posted...!
Check out the website and our blog we created for the brand:
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